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Achieve a Better Financial Life.

Master the fundamentals of finance to rapidly accelerate your career and drive greater profits in your business.

Become Something Better.

Advance your skills with a program that helps you seize opportunities and build confidence in financial decision-making for free.

Join Our Community.

Join like-minded peers in our exclusive community and receive real-time updates to stay informed on the latest in finance.

Download the app. Start learning for FREE.

Go from 'I'm not good with numbers' to 'boosting profits like a pro'.

OUR PROMISE:

This is not a marketing program where we hook you with free content and then hold back the best stuff to upsell you later. Instead, this program includes our top-quality content, all for free. We can offer this because of the success of Coltivar, which sponsors this passion project for people like you. Our promise is to deliver the highest quality, most relevant content to empower you with financial skills and help you succeed in business. All we ask is that you share this program with anyone who might benefit if you find it valuable. Free, forever — that’s our promise.

PROGRAM OVERVIEW:

Welcome to Financial Pro! This free step-by-step program is designed for business leaders, aspiring finance professionals, and small business owners. It starts by teaching you a fresh approach to reading the income statement, balance sheet, and statement of cash flows, helping you understand what's really going on behind the numbers. From there, you'll learn how to analyze a company's financial performance, build a forecast based on its strategy and trajectory, create "as is" and "optimized" valuation models to unlock hidden potential, and bring everything together by bridging a company's mission and money to increase firm value.

WHY THIS PROGRAM IS UNMATCHED:

  • Expert-Led Transformation: Learn directly from Steve Coughran, whose strategies have propelled companies to unicorn status, creating billions in value. His hands-on approach in finance and strategy guarantees you're learning from a master of business growth
  • Strategic Focus: This program is the only one of its kind that melds strategy with finance, focusing your attention on the most crucial value drivers. It's designed to enhance your strategic approach, significantly increasing cash flow and firm value
  • Accessible Worldwide: Dive into our extensive content library from any device, anywhere. With over 90+ videos, quizzes, and monthly group calls, support and accountability are just a click away

PROGRAM STRUCTURE FOR SUCCESS:

  • Comprehensive Learning Library: Instant access to over 100+ face-to-face white board videos and quizzes, with new content added regularly to keep you at the forefront of financial mastery
  • Community and Support: Engage with a private online community to ensure you're never alone on your journey to success

TOOLS AND RESOURCES TO PROPEL YOU FORWARD:

  • Interactive, Case-Based Learning: Ditch the boring Zoom-style training and enjoy a fresh, face-to-face video experience where Steve walks you through lessons on the white board and within an actual case-study
  • Real-World Tools: Access proprietary tools used by industry leaders for financial forecasting, performance tracking, valuation, and more, empowering you to make informed decisions

FORMAT AND DELIVERY:

  • Self-guided, online instant access via an engaging app and platform
  • Interactive online community forum for peer and expert engagement

CERTIFICATION:
We are committed to your success and want to see you complete this program. To reward and recognize those who do, we offer a certification that includes the following:

  • A digital certificate of completion to showcase your achievement
  • A personalized engraved achievement award (cost covered by you)
  • Listing in our Certified Financial Pro directory
  • Eligibility for our SFL Accelerator
  • Exclusive access to private events

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